Page 91 - Annual Magazine 2017

LAST PAGE | GOLF ACCESSORIES

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Approaching the green
with grace!

There are four major categories of golf clubs: woods, irons,
wedges, putter… and then there is Honma

Story by Elena Constantinou

Buying golf equipment can be a daunting task whilst a set of irons as Honma says “variations of 1/100th of a millimeter can make
is the most expensive single piece of golf kit someone will buy. all the difference”.
Honma, which describes itself as part of “golf’s aristocracy”, charges Others craft shafts by hand winding carbon fabric around an iron
up to ¥7m ($68,000) for a set of its top of the range gold plated clubs. core. The idea is to deliver a club that reflects a certain grace and
The $173m listing is the world’s biggest golf club manufacturer, and elegance, but that is also capable of providing a powerful swing.
priced towards the higher end of its range at HK$10 a share.

Honma clubs are carefully handmade one by one by their staff of
more than 400 skilled craftsmen. Honma clubs are carefully

NOT JUST A SET OF IRONS handmade one by one.
The latest Honma piece (of art) is a bag’s worth of clubs (14 in all,
woods, irons and more) from its top of the line “five star” series
for the price of $75,000.
The clubs are decorated with pricier materials, including platinum and
More than 100 craftsmen are involved in the production of each 24-karat gold. Only a single club in this top of the line series costs
piece. Some are polishing the club heads to exact specifications, $5,400. Well… a golf player can carry up to 14 clubs, correct?

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